Intura
A reflection journal for managers. With an AI coach that actually pushes back.
Most managers don't reflect. They're too busy. Intura makes it two minutes a day, gives you an AI coach that keeps you honest, and sends you into every 1:1 prepared to lead well.
Start your day with a simple prompt. Everything you need in one place.
Start your day with a simple prompt. Everything you need in one place.
Start your day with a simple prompt. Everything you need in one place.
Start your day with a simple prompt. Everything you need in one place.
Management is invisible work
Most of what you do as a manager never shows up in a task list. It lives in conversations, tensions, small decisions, and the open threads that never quite leave your mind. If you can't see it, you can't improve it.
Too much in your head
You try to remember everything. People, projects, promises, concerns. It works until it doesn't, and then things start slipping. You walk into a 1:1 realizing you forgot what you wanted to discuss.
No space to process
You go from meeting to meeting without a moment to make sense of what actually happened or what it means for your team. By Friday, the week is a blur and you can't tell if you moved anything forward.
Reactive instead of intentional
Without reflection, you lead from memory and mood, not from clarity and patterns. You repeat the same mistakes because you never pause to see them.
Built for people who lead
If you manage people and need to stay clear-headed about your team, conversations, and decisions, Intura is built for you.
New Managers
Still figuring out what good leadership looks like. Process the hard days privately and build confidence without performing for anyone.
Team Leads
Juggling multiple people and too many open threads. Walk into every 1:1 knowing exactly what to discuss.
Senior Leaders
Carrying strategy, tensions, and people decisions that can't live in Slack. One calm place for the stuff that keeps you up at night.
Why I built this
I've spent more than a decade leading design teams, now as Director of Design at NewStore, working across product design, research, content, and brand.
I built Intura for myself first. A simple, private way to stay clear-headed while navigating people, priorities, and tough decisions every day.
It's now available to leaders who need space to think, not another tool to manage.
What managers say
Comments from managers when Intura launched on LinkedIn.
How Intura fits into your week
A small daily pause. A clear weekly view. That's the whole thing.
Reflect daily
At the end of each day, Intura asks you three questions about what mattered, who mattered, and what's still on your mind.
Review weekly
Intura reads your week of reflections and gives you a short, structured summary. Themes, energy patterns, people, and open loops you should carry into next week.
- What kept coming up this week
- Where you felt progress
- Who shows up in your notes
- What you still have not addressed
The team is finding rhythm with the new process. Communication has improved, but scope creep on the analytics project is a recurring worry.
- •Budget approval for Q1 tools (3rd mention)
- •Feedback for Sarah's design review
Zoom out monthly
From your weekly summaries, Intura puts together a month overview. No dashboards, no scores. Just a clear picture of how the last weeks actually went and what deserves your attention next.
A month of steady progress. The team found its rhythm mid-month, but you noticed the need to slow down and recharge by the end. Scope management came up repeatedly across your weekly summaries.
- •Time to have that conversation with leadership about realistic timelines
- •Worth celebrating how the team rallied during the busy period
Grounded in the best thinking on leadership
The coach doesn't give generic advice. It applies 10 established frameworks to what you actually wrote, spotting patterns you might miss and naming them precisely.
Tap a book to see how the coach applies it
See the app in action
Daily Home
Everything starts here
Your reflections at a glance. Today's prompt, yesterday's entry, and your week's progress. One tap to start.
Private by default, powered by Intura AI
Managers write about real people and real problems. Your data stays yours. Summaries are generated securely and never stored on our end.
All data stored in your
private iCloud
Your reflections are stored locally and synced to your personal iCloud. Intura never touches it on our end.
Nobody else can read it. Your data stays encrypted in your iCloud, accessible only to you.
End-to-end encryption means your notes stay private even when syncing across your devices.
Weekly summaries and insights, powered by Intura AI
AI-generated weekly summaries processed securely on our servers.
No setup needed. Enable it and summaries start generating automatically.
Processed, not stored. Your entries are used to generate the summary, then discarded.
Start for free, unlock when ready
Daily reflection is free, forever. Add AI coaching when you want to go deeper.
billed as $119.99/year
AI Coaching
Everything in Free, plus
Weekly AI summary of patterns, energy, and decisions
Monthly review with distilled learnings
AI Coach Chat that builds context over time
Coaching questions drawn from your own reflections
Turn insights into todos
No charge for the first two weeks. Cancel anytime.
The case for investing
Think of it as your personal leadership investment
Leadership book
$25
You read it once
1-day training
$500+
Forgotten within days
Intura Pro
$10/mo
billed annually
Works every single week. Gets better the longer you use it.
Leadership book
$25
You read it once
1-day training
$500+
You forget most of it within days
Intura Pro
$10/mo
billed annually
Works every single week. Gets better the longer you use it.
Good to know
Make your training budget work harder
Expense it as L&D
Some employers reimburse this as professional development. Worth asking HR.
First-time manager or early-stage startup?
50% off, no questions asked. Write me →
Subscriptions managed through the App Store. Cancel anytime.
Start reflecting today
Download Intura and start walking into your 1:1s with actual context.
Free to start. I personally onboard each new user.
Two minutes a day
Three focused questions. Capture what mattered before you forget it.
Show up prepared
Walk into 1:1s and decisions with context, not a blank mind.
AI that keeps you honest
The coach doesn't validate you. It spots patterns, asks hard questions, and helps you lead better.
Built by a manager, for managers
I use Intura myself every week. Your feedback shapes what gets built next.