Intura
A private manager journal that helps think clearly, spot patterns and lead with intention.
Capture what really happened today, see the patterns at the end of the week and walk into your conversations prepared, not reactive.
Management is invisible work
Most of a manager's job never shows up in a task list. It lives in conversations, tensions, small decisions and the weight of open threads that never quite leave your mind.
Too much in your head
You try to remember everything. People, projects, promises, concerns. It works until it does not and things start slipping.
No space to process
You go from meeting to meeting without a moment to make sense of what actually happened or what it means for your team.
Reactive instead of intentional
Without reflection, you lead from memory and mood, not from clarity and patterns.
How Intura fits into your week
Intura gives you a small daily pause and a clear weekly view so you can lead with more intention, not more noise.
Reflect daily
At the end of each day, Intura asks you three simple questions about what mattered, who mattered and what is still on your mind.
Review weekly
Intura reads your week of reflections and gives you a short, structured summary. You see themes, energizing moments, concerns, people patterns and open loops to carry into next week.
- What kept coming up this week
- Where you felt progress
- Who shows up in your notes
- What you still have not addressed
The team is finding rhythm with the new process. Communication has improved, but scope creep on the analytics project is a recurring worry.
- •Budget approval for Q1 tools (3rd mention)
- •Feedback for Sarah's design review
Zoom out monthly
From your weekly summaries, Intura creates a calm month overview. No dashboards, no scores, just a clear story of how the last weeks have actually felt and what deserves your attention next.
A month of steady progress. The team found its rhythm mid-month, but you noticed the need to slow down and recharge by the end. Scope management came up repeatedly across your weekly summaries.
- •Time to have that conversation with leadership about realistic timelines
- •Worth celebrating how the team rallied during the busy period
See the app in action
Your journal
See your week at a glance
Everything in one place. Today's prompt waiting for you, yesterday's reflections, and your weekly summary ready when you are. No hunting, no scrolling—just clarity.
Private by default, flexible with AI
Intura is built for managers who handle sensitive conversations. The app gives you three ways to work with AI, all controlled by you.
All data stored in your private iCloud
Your reflections are stored locally and synced to your private iCloud account. Intura never stores anything in our cloud.
Nothing leaves your control. Your data stays encrypted in your iCloud, accessible only by you.
End-to-end encryption ensures your sensitive conversations and reflections remain private.
Choose how summaries are generated
All processing happens on your device.
No servers, no keys, no data leaving your phone.
Uses simple local logic to extract themes and patterns.
Connect your own OpenAI key for higher quality summaries.
Your reflections go directly from your device to the AI provider.
Intura never sees your key or your content.
Secure cloud endpoint handling setup for you.
Easiest option, no keys or configuration.
Summary text processed in cloud but never stored.
Built for people who lead
If part of your job is thinking deeply about people and decisions, Intura is built for you.
Team Leads
Keep track of your team's highs, lows, and open topics for 1:1s and performance conversations — without relying on memory.
Product & Design Leaders
Balance stakeholders, customer signals, and team health without losing the thread across weeks.
Founders & Heads of Function
Hold strategy, tensions, and people decisions in one private, focused place — not scattered across docs and Slack.
Why I built this?
I've spent more than a decade leading design teams — now as Director of Design at NewStore, working across product design, research, content, and brand.
Intura began as a tool I built for myself: a simple, private way to stay clear-headed while navigating people, priorities, and tough decisions every day.
It's now opening up to a small early access group of leaders who need space to think, not another tool to manage.
Early Reflections from the First Users
"Management is mostly invisible work. Intura helps me see patterns I would otherwise miss — and show up better for my team."
Henning Witzel-Acikgöz
Director of Design, NewStore
"The three questions are disarmingly simple, but they make me more intentional every day. It's the only journaling habit I've ever kept."
Engineering Manager
E-commerce
"Intura pulled out themes from my week that I hadn't connected. It instantly changed how I prepared for my 1:1s."
Product Lead
SaaS
Start for free, stay flexible
We're building Intura in public. Join now while it's completely free and help shape the product.
Core features
The foundation will always remain free
Daily reflection with three questions
Private iCloud sync
Local summary generation
Weekly and monthly views
Early adopter rewards
Join now and grow with Intura
Lifetime discount on future premium features
Early access to AI-powered summaries
Priority feature requests
Shape the product with your feedback
Our commitment: Core features like daily reflection, private storage, and local summaries will always be free. Premium features (advanced AI, cloud processing) will be optional add-ons.
Join the early access group
Intura is currently in a closed beta. I'm looking for a small group of managers who want to use it for a few weeks and share honest feedback.
Help build something that actually works for how you lead.
Full Access
Get complete access to all features during the beta period.
Shape the Product
Your feedback directly influences what Intura becomes.
Lifetime Discount
Early adopters get generous discounts on future premium features.
Direct Access
Share your thoughts and see them implemented quickly.